Inside Retail

MAY 16, 2024

After the initial shock, most of my management team and all staff members rallied and dug in. We had no idea what would happen, management took large salary cuts and everybody was on Jobkeeper which was a blessing,” Philpott said. “We It was even featured in the 2016 Sports Illustrated Swim Edition.

Marketing 147

Marketing Fashion Boutique Flow 147

Retail Focus

NOVEMBER 15, 2021

Still a relative newcomer to the global beauty industry, Freshly Cosmetics was established in 2016 and has already been used more than a million people across 20 countries throughout Europe as well as China. The brand has a very clear vision and purpose and the company are led and guided by pioneers in R&D for natural cosmetics.

Texture 223

Texture Accessories Accessories Interior 223

Inside Retail

JUNE 8, 2021

Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company. Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M.

Marketing 246

Marketing Advertising Apparel Management 246

Inside Retail

MAY 11, 2023

Back in 2016, the brand was focused on a specific customer persona called “Aspirational Amy”. Pricing, branding and product Right now, B&L has high-low pricing – a pricing strategy that relies on sale promotions – versus Kmart’s everyday low prices. Would they be looking to reposition it to appeal to a younger audience?

Apparel 130

Apparel Curate Fashion Strategy 130

Inside Retail

JULY 6, 2021

Despite the numerous obstacles the retailer faced in 2020, Jeanswest managed to retain the trust and loyalty of consumers, recently taking the title of Clothing Store of the Year 2020 in the Roy Morgan Customer Satisfaction Awards. He told Inside Retail that strategy hasn’t changed, “even during these difficult times”. Baby steps .

Management 246

Management Layout Location Planning 246

Inside Retail

AUGUST 8, 2023

We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. The luxury strategy Luxury typically brings to mind ultra-expensive products such as yachts and private jets that are not within most people’s reach. Business managers call this approach the luxury strategy.

Social Media 130

Social Media Fashion Consumer Strategy 130

Inside Retail

OCTOBER 6, 2021

Our option was to change our product strategy. One of the biggest turning points was when we decided to embark on selling online with e-commerce platform, Shopee, in 2016. We manage to be ranked as one of the top fashion brands (in terms of sales/GMV) during Shopee’s big campaigns each year. 10.10, 11.11, 12.12

Fashion 130

Fashion Color Expansion Strategy 130