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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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What Meta’s move away from Instagram Shopping means for retailers

Inside Retail

The Artist Formerly Known as Facebook has thrown many harpoons at its white whale: transactional commerce. It started with Facebook Shop, which was launched in 2015. The Asian market seems to have steered towards mega all-in-one apps. Will Meta limit itself to just advertising in this new universe?

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How to avoid tokenistic efforts to support Indigenous communities

Inside Retail

Since the Black Lives Matter movement, we’ve seen a huge number of brands that want to collaborate with [First Nations] people,” Welcome to Country’s head of marketing and Palawa man Tim Sculthorpe said recently at Retail Fest. This is something that retailers can easily begin implementing onto their websites, advertising, and store signage.

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In Memoriam: Kent D. Hensley 1960 – 2022

Retail Design Institute

He founded Hensley in 2015 and prior to that was a partner in Storeworks launched in 1999. Of course, Hensley was just the person to call given he worked as art director and creative manager of Dayton Hudson’s advertising and marketing department in the 1980s and early ‘90s.