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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.

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Designer labels for 15-year-olds? New generation splashes on luxury

Inside Retail

Luxury shoppers are getting younger and younger, forming a group that’s expected to buoy growth in the sector in the coming years with purchases being made from the age of 15, according to industry forecasts from consultancy Bain released Tuesday. These generations began making luxury purchases between the age of 18 and 20 years old.

Design 130
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From nanotech to sneakers: How Crep Protect is disrupting footwear care

Inside Retail

In a world where sneakers have transcended their functional purpose to become a powerful form of self-expression, one brand stands out as a pioneer in helping consumers preserve the pristine allure of their most cherished footwear.

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2024 Business Trends for Retailers

Retailing Insight

A bit of creative thinking will produce ways for any business to tap into the general market interest in longevity. Gen Z members are born between 1997 and 2012 and are currently between 9 and 24 years old (nearly 68 million in the U.S.) They are highly influenced by social media, often deciding to purchase from that channel alone.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. ET: I think being a PR professional today requires so much more than just media management skills.

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First look: V&A’s 1900-Now gallery brings “the history of design to life”

Design Week

From Kim Kardashian to the labour market. “She uses social media as a tool to make a product that is hugely successful and deeply compelling.” Black graphic designer Thomas Miller, based in Chicago, US until his death in 2012, is also featured. The chair features a recycled fabric which forms a rope-like seat.

Design 115
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Influencer-Inspired Packaging Trends 2023

CRP

Businesses – startups or big players – have inundated the online world with marketing static. This is why the demand for unique and innovative digital marketing strategies has increased. According to studies, influencer marketing platforms are expected to hit a market size of $370 million by 2027.

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