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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. JSHealth is a leading wellness and lifestyle brand, founded in 2012 by Jessica Sepel, three-time best-selling health author. JSHealth Vitamins. Bangn Body.

Marketing 278
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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Evelyn Tay: I manage all aspects of communications, government, and public affairs, as well as sustainability and corporate social responsibility (CSR) programmes across Asia at Foodpanda.

Balance 130
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Why the NBA is going green and opening stores Down Under

Inside Retail

Lesley Rulloda: Opening our first bricks-and-mortar NBA Stores in Australia reflects our continued commitment to engaging our fans in Australia, and it was a natural progression for us to build on our existing collaboration to introduce the NBA’s first bricks-and-mortar NBA Stores in Melbourne and Sydney.

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What’s the Number One Predictor of Professional Success? 

Trade Show Booth Companies - Trade Group

The study the author references was conducted at Vanderbilt University in 2012. Scroll a bit further, and you get this article being promoted on LinkedIn , which emphasizes something other than all the articles above. Some claim the number one predictor of success is IQ, like this post from CNBC. My advice is to study conversation.

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Authentically Gen Z: The Values, Aspirations & Drivers That Will Re-Define The Future Of Work

All Work

As Generation Z—those born between 1997 and 2012—begins to enter the workforce, companies are realizing their current office spaces, operational policies, and company norms do not resonate as strongly with this emerging employee base as they did with those of decades past.

Balance 56
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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

Added to a growing list of national holidays in China, May 10 was declared ‘Chinese Brands Day’, an event that proudly promotes “Made in China” and an attempt to shed the counterfeit and copycat stereotypes equated with overseas brands. In each circle the character initiates conversations to keep the group engaged with the brand.

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