Inside Retail

MAY 1, 2024

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets.

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Inside Retail

MARCH 19, 2024

Under the leadership of the brand’s marketing director Nick Jackson, the third generation of the family to run the business, Peter Jackson has rolled out a new e-commerce platform, which supports a seamless omnichannel experience for customers across all touchpoints. So, we see value in our marketing efforts through that scale.

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Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.”

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Inside Retail

DECEMBER 13, 2023

The deal marked an enormous increase in the brand’s valuation since Brazil’s Natura & Co purchased a 65 per cent stake in Aesop for about $70 million in 2012, signalling its unparalleled standing as a category leader. But even for the top-tier brands in the market, billion-dollar retail acquisitions tend not to happen quickly.

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Inside Retail

JUNE 1, 2022

When Chinese collectables retailer Pop Mart launched a pop-up store at London Westfield in January of last year to test its concept in the UK, it expected the Asian diaspora to be its largest potential market demographic. We initially assumed it might not be easy to enter the UK market. The merchandise and the market.

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Inside Retail

AUGUST 16, 2021

A demand for counterfeit goods was thus sparked, fuelling a boom for local manufacturers and leading China to become the top global market for the production and sale of fake goods. These brands, often unique or even unknown to the market, satisfied the desire for individuality. The Decline of the West. CASE STUDY : Neiwai.

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