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Bushbuck raising funds for an Australian expansion push

Inside Retail

Following the success of fellow Kiwi outdoor brand Kathmandu , outdoor clothing brand Bushbuck is raising equity to speed up its expansion in Australia. Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model.

Expansion 245
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Battle of the sportswear brands: Why Chinese consumers are going local

Inside Retail

It was a high-profile signal that with the easing of Covid-related outdoor movement restrictions, the market for athletic footwear and apparel in China is set to get a huge shot in the arm. Chinese nationalism is on the rise, with an accompanying disdain among a broad swathe of consumers for foreign products.

Consumer 130
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How L’Occitane’s Dr Vranjes Firenze aims to grow in Australia and beyond

Inside Retail

Dr Vranjes Firenze’s launch in the Australian market last December through a partnership with David Jones could be a sign of further global expansion to come, following L’Occitane Group’s recent acquisition of the luxury Italian home fragrance brand. Italy, the Middle East and Japan are currently the three main markets for the brand.

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Australian luggage brand July has confirmed the appointment of luxury marketing professional Alex Anton as its vice president of brand, a newly created role that underscores the retailer’s ambition to become a globally recognised name in the travel space. We need to create better and more beautiful campaigns,” he said.

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Australian luggage brand July has confirmed the appointment of luxury marketing professional Alex Anton as its vice president of brand, a newly created role that underscores the retailer’s ambition to become a globally recognised name in the travel space. We need to create better and more beautiful campaigns,” he said.

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Retail appointments of the week

Inside Retail

According to Convenience and Impulse Retailing , 7-Eleven is going through a period of expansion throughout regional Australia, planning 70 new stores in the next two years. In 2019 Drennan returned to The Iconic as marketing director of growth and strategy. Melissa Drennan trades The Iconic for Catch.

Expansion 130
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Peloton seeks a return to profitability with rebrand and membership drive

Inside Retail

At the height of the pandemic, the company was thriving, with a stock price hovering around the US $170 mark and a market cap of around $50 billion. Chris Gilroy, a brand turnaround expert and former marketing director at Decathlon UK, believes that the new brand strategy will give Peloton much broader appeal, beyond just bikes. “It’s