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Point-of-Purchase (POP) Design Tips for the Festive Period

Retail Focus

While people often talk about the demise of the high street, there remains immense promise and opportunities for retail brands that operate from one of the 7,000 or so such locations in the UK. For example, some 10.3 million people (or 16% of the UK population) live within just 200 metres of their local high street.

Design 130
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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Experiential marketing is often called “engagement marketing” or “event marketing.” Instead of relying on traditional advertising methods such as commercials or print ads, experiential marketing seeks to engage potential clients or customers in a real-life, interactive way.

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Influencer-Inspired Packaging Trends 2023

CRP

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Launched in 2012, Anine Bing today sells at over 15 stores and 300 sales points. But she saw opportunity beyond the gram. Image Courtesy: MM.LaFleur 3.

Gifts 52
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VMSD’s 2021 Designer Dozen: Future Proofing

VMS

K EEPING THE organizational pipeline flowing with creative, high-potential talent is a challenge every company faces, yet countless studies have shown that identifying and engaging young professionals early in their careers is critical to future success. Advertisement. Advertisement. Advertisement. Samantha Colamussi.

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