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How Queen Elizabeth II used “the power of clothes” to promote the monarchy

Inside Retail

In her last public photo, with Britain’s new Prime Minister Liz Truss, she carried a pre-1980s Launer bag, while the creamy vanilla-coloured bespoke Lisa hybrid model she sported at William and Kate’s wedding in 2011 sparked such a flurry of interest the company’s website crashed, according to the label.

Promotion 130
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“We’ve got aspirations to be a global business”: SkinKandy CEO on growth drivers

Inside Retail

SkinKandy opened its first store in Maroochydore on the Sunshine Coast in 2011 and is now in an explosive growth phase. The company has a Net Promoter Score (NPS) of well over 80, which Friis described as “very rare in the retail business”.

Apparel 278
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Generation wars: Koala quiz splits opinion as it tackles income inequality

Inside Retail

According to the 2016 Census , the number of women over 55 years old experiencing homelessness increased by 31 per cent compared to 2011 – making it the fastest growing demographic experiencing homelessness in Australia. However, a post promoting the quiz on Facebook, which has an older user base, was deleted following backlash.

Promotion 234
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Retail appointments of the week

Inside Retail

Superdry appoints new chief operating officer By Dean Blake Fashion firm Superdry has promoted global sourcing and sustainability director Shaun Packe to chief operating officer. Packe initially joined the retailer in 2011, and has previously held the titles of head of sourcing and quality and sourcing director.

Apparel 130
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Opinion: Yes, retailers need an app, but they also need a strategy

Inside Retail

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. But it’s no longer a case of “build the app and promote it to consumers”. It can be easy for marketers to become overly focused on new channels that are creating additional revenue.

Strategy 245
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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

Fulfilment by GlamCorner now sees the platform handling the logistics of clothing rental on behalf of fashion brands, including warehousing, cleaning, shipping and returns, and giving brands their own rental stores, which they can embed in their e-commerce sites and promote to customers. The ‘Attenborough’ effect.

Fashion 246
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Boffi De Padova opens new showroom in London's Chelsea neighbourhood

Dezeen

Dezeen promotion: furniture company Boffi De Padova has opened a new showroom in Chelsea, London. Boffi opened its Wigmore showroom in London's West End in 2011. Boffi De Padova has opened a showroom in London's Chelsea. The high-end kitchens and bathroom design brand opened its first showroom in the city on Brompton Road 15 years ago.