Inside Retail

FEBRUARY 6, 2022

Inside Retail : Can you give me a quick snapshot of what Princess Polly is like? Kim Zorn: Princess Polly’s story started around 2010 from a beachside apartment on Australia’s Gold Coast. That’s when we really burst onto the retail scene. We have great engagement on the [SMS] channel.

Social Media 130

Social Media Fashion Strategy Expansion 130

Inside Retail

SEPTEMBER 6, 2022

If they needed washing liquid, eggs, veggies or paper towels, they’d duck down the road to a market or a ma-and-pa store – whether in a large format meeting place the size of a small Western supermarket or a collection of shophouses and street vendors shoulder to shoulder down a narrow alleyway. Source: Statista.

Marketing 130

Marketing Shopping Expansion Concept 130

Greater Group

JANUARY 4, 2022

At Greater Group , however, we have a different philosophy about the ever-changing retail world. . Despite the convenience of e-commerce, the unique engagement that accompanies in-store shopping cannot be replicated online. The glasses retailer, Warby Parker, is a well-known success story in the online-to-offline retail movement.

Engagement 52

Engagement Strategy Shopping Design 52