Game on: Why Tommy Hilfiger has joined Roblox
Inside Retail
JUNE 13, 2022
Expanding its presence in the gaming platform, Tommy Hilfiger has launched an interactive virtual space, Tommy Play, where users can play mini-games and socialise. Regular changes to the game ensures Tommy Play offers something new to its fans while nurturing engagement and community. In 2021, 165 billion avatar updates were performed.
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