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HOKA® announces new London flagship store in Covent Garden

Retail Focus

The community-fuelled space has opened in London’s Covent Garden, home to world-class fashion, beauty, and lifestyle stores. Performance footwear and apparel brand, HOKA® launched in 2009 and has been disrupting the running industry ever since. The 1750 sq.

Apparel 147
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“Doing nothing wasn’t an option”: M.J. Bale CEO Matt Jensen

Inside Retail

Bale in 2009, some of the challenges you faced from the outset, and how you got the business off the ground during those early stages? Matt Jensen: It was a difficult market environment when we launched back in September 2009, given it was the back end of the GFC. What are the brand’s plans in this space moving forward?

Tailored 260
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A shift in attitude: How Lekker Bikes is normalising e-bikes in Australia

Inside Retail

Back in 2009, industrial designer Meindert Wolfraad identified a gap in the market for practical, comfortable and stylish commuter bikes that would enable Sydney-siders to get around, similar to what he saw growing up in the Netherlands. Meindert Wolfraad: Lekker Bikes started back in 2009, in Sydney.

Space 243
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“Deep product placement”: The implications of the Nike-Netflix partnership

Inside Retail

The Growth Activist managing director Rosanna Iacono – who previously worked in leadership roles at Nike – believes that the NTC content has a target audience of older millennials and Gen X, who use streaming services more than their younger counterparts. How far will Nike – and its competitors – delve into the commercial, content space?

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How Lekker Bikes’ founder transitioned from CEO to a more strategic role

Inside Retail

Meindert Wolfraad launched Lekker Bikes in 2009 while living in Australia as a backpacker, and over the years, he grew the brand into a successful global cycling business. Meindert Wolfraad: I started Lekker Bikes back in 2009, in Sydney. Exercise gives me the mental space and endorphin-hit to get that creativity flowing.

Hobbies 130
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How O2O is helping Uniqlo grow in the ultra-competitive Singaporean market

Inside Retail

Tan elaborated that the collaboration with Dough gives the retailer a physical space outside of its stores to shine a light on Uniqlo.com’s services. The brand opened its first store in 2009 in the Tampines area, and has since become a fashion mainstay among Singaporeans, with 26 stores island-wide. “We An interesting collaboration.

Marketing 130
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Three ways to make the recruitment process more inclusive

Inside Retail

NAB and Jesuit Social Services have been running the African Australian Inclusion Program since 2009. Firstly, they reframe the mission and vision of the hiring manager and broader recruitment team. Get out of the building To ‘get out of the building’ means to understand consumers’ problems, needs and desires.