Ultra-fast fashion is undermining efforts to make the industry more sustainable
Inside Retail
MARCH 19, 2024
Most ultra-fast fashion brands emerged in the late 2010s following the most well known, Shein, founded in 2008. The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. The critical crackdown Some brands are actively engaged and working towards a more sustainable future.
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