Inside Retail

JUNE 6, 2024

This top-heavy approach to luxury has led to a renaissance of mid-tier contemporary American brands, with Tory Burch, Coach, Ralph Lauren and Lacoste and more gaining social media clout with a younger audience through celebrity backing – and offering status and prestige without the hefty price tag. billion in revenue for Q2 2023 and 2.5

Accessories 147

Accessories Accessories Fashion Contrast 147

Inside Retail

JULY 24, 2022

Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. The Galaxy audience – Gen Z – is already familiar with both creating video content and buying online, having grown up with social media.

Fashion 147

Fashion Social Media Circulation Accessories 147

Inside Retail

SEPTEMBER 9, 2022

I opened Orange Sherbet in 2006 when there was no such thing as Facebook, Instagram, or TikTok marketing. Today, the business has grown into a team of 40+ employees (in-store and online) with a social following of over 300,000. I’m grateful for our social media community, but I’m also a big believer in a holistic marketing approach.

Boutique 130

Boutique Fashion Social Media Shopping 130