Remove 2006 Remove Accessories Remove Marketing Remove Social Media
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Why Snapchat is investing in Gen Z resale fashion app, Galaxy

Inside Retail

Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. The capital will also support a hefty marketing push to onboard more sellers, including brands. Thrifting has been a part of fashion culture for decades.

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How colourful QLD boutique Orange Sherbet punches above its weight

Inside Retail

I opened Orange Sherbet in 2006 when there was no such thing as Facebook, Instagram, or TikTok marketing. Today, the business has grown into a team of 40+ employees (in-store and online) with a social following of over 300,000. I applied for my ABN, and the next thing I knew, the store was open.

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