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Safilo, Marc Jacobs extend global eyewear licensing agreement

Inside Retail

“Since the beginning of our partnership in 2004 we have collaborated profitably to make Marc Jacobs an iconic landmark within the eyewear category, offering unique and highly distinctive models in every collection,” said Angelo Trocchia, CEO of the Safilo Group.

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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

Inside Retail spoke to Rosanna Iacono, CEO and advisor at The Growth Activists, to unpack the potential strategies driving fast-fashion brands to enter the premium garment space. Fast fashion brands have been curating elevated collections as part of their merchandise strategy for many years now but with varying levels of success.

Fashion 130
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Victoria’s Secret’s new World Tour: innovative or obsolete?

Inside Retail

In 2004, in place of the regular broadcast show, Victoria’s Secret decided to take the event on tour across America. Victoria’s Secret’s new strategy, which clearly aims to empower women and encourage diversity, may well be too little too late, especially compared to steps taken by other brands to embrace inclusivity in recent years.

Fashion 130
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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. The luxury strategy Luxury typically brings to mind ultra-expensive products such as yachts and private jets that are not within most people’s reach. Business managers call this approach the luxury strategy.

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CGI, manga and fantasy: Sydney fashion label Injury launches NFT art series

Inside Retail

In 2004, Eugene Leung started the Injury label , initially releasing 10 limited-edition screen-printed tops followed by an official menswear range, which launched during Mercedes-Benz Fashion Week Australia. The NFT market appears to be high risk and unstable.

Art 162
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

This retail format has a long history, dating back centuries to the earliest known travelling merchants, but has gained significant traction in the early 2000s as retailers and brand manufacturers incorporated temporary locations into their omni-channel strategies.

Artistic 147
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Exclusive: Vietnamese fashion operator eyes international expansion plan

Inside Retail

After almost two years of discussions with Spanish fashion label Mango, the company opened the label’s first store in Vietnam in 2004 in Ho Chi Minh City. Such rapid growth “has translated to greater consumer spending, which in turn provides strong demand for growth and expansion strategy,” she explained.

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