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Storytelling in retail design

CAAD

We are talking about going beyond mere eye-catching design. Storytelling in retail design is the commitment to capture the consumer through a visual narrative , in which history, tradition, values and the company’s business idea are the main protagonists. . What’s behind our shop designs and visual merchandising ?

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17 Inspiring Jewellery Shop Designs

Barber Design

This month we are taking a look at 17 inspiring jewellery shop designs, in the first of a new series of blog posts exploring how different retail sectors use distinct strategies in both their retail interiors and their approach to customer experience design. What makes these jewellery store designs successful?

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Classic Review: Positioning by Al Ries and Jack Trout 

Trade Show Booth Companies - Trade Group

For example, if you’re in B2B and targeting a prospect who uses a competitor’s services or products, you’re better off contrasting your capabilities against your competitors. The newest edition was released in 2001… which means it’s lacking fresh examples. You start with what’s already in the prospects mind and go from there.