Inside Retail

MAY 25, 2023

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession. The opportunities are endless.

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Marketing Social Media Fashion Management 130

Inside Retail

DECEMBER 12, 2023

It comes as the brand plans to open new stores in Sydney and Melbourne in early 2024. As an ode to its “spiritual roots” the brand will release the archival ‘BADDIES’ collection exclusively to the Australian market and the Beach House will carry further limited-run offerings to its guests.

Fashion 273

Fashion Location Marketing Consumer 273

Inside Retail

NOVEMBER 6, 2022

Even before thinking about the specifics, the timing of these sales appears challenging for both retailers and consumers, not to mention supply chains. Noticing these challenges, we teamed up with Associate Professor John Hopkins to explore how BFCM might be impacting Christmas, from supply chain to consumer behaviour.

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Consumer Planning Gifts Advertising 246

Inside Retail

APRIL 12, 2021

The brand plans to expand the Refurbished program to more US stores throughout 2021 and beyond. At the same time, consumers are becoming more and more conscious of the environmental impact of throwaway fashion consumption and the opportunity to extend an item’s life through buying secondhand.”. What’s driving the rise of resale.

Fashion 264

Fashion Perspective Consumer Branded Environments 264

Inside Retail

NOVEMBER 25, 2021

Tastemaker and entrepreneur Eva Galambos first opened the doors to her luxury multi-brand boutique Parlour X in 2001 in Sydney, when she began introducing major international labels to Australian consumers, from Balenciaga to Vivienne Westwood. . I opened Parlour X in 2001.

Fashion 130

Fashion Boutique Social Media Curate 130

Inside Retail

OCTOBER 25, 2022

Here, we speak with CEO Craig King about the business’ revitalisation under General Pants, its in-store experience, plans for expansion in Australia, the UK and US, and the magic behind the number 23. There was the famous runway show in 2001 when they released rats down the runway. What’s the overarching strategy behind that?

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Fashion Location Flow Planning 243

Inside Retail

MAY 1, 2022

The fashion and footwear retailer plans to open a handful of “small flagship” Reebok stores, invest in the brand’s online presence and boost its distribution through retail partners, such as Rebel, to capitalise on what CEO Eric Morris says is a “huge opportunity”. We believe there’s a huge opportunity in the market.”.

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Retail Chains Fashion Consumer Marketing 130