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The Mean Tomato puts a spin on classic New York pizzeria branding

Design Week

Designer and lettering artist Alec Tear has collaborated with studio Kuba & Friends to create an unconventional new pizza brand for US delivery service Gopuff. The Mean Tomato, a food company which sells New York-style pizza and will be delivered by Gopuff, has been designed to stand out in a crowded market.

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Woolworths backs next-gen plan to replace virgin plastics

Inside Retail

This means we will never have to create plastic from virgin materials like fossil fuels again, and we can divert plastic from our oceans and landfill,” said Paul Riley, CEO and co-founder of Samsara. This gives consumer brands the tools to continue using plastic with zero tradeoff.”.

Planning 182
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Pumpkin spice latte season is here. But is the cult drink’s popularity waning?

Inside Retail

In 2022, Starbucks , the first American coffee brand to promote pumpkin spice lattes, launched the popular drink on August 30. In the northern hemisphere, fall is right around the corner. This year, it happened on August 24, while rival coffee chain Dunkin’ Donuts launched its own version on August 16.

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Ten outlandish shop interiors that reimagine the retail experience

Dezeen

Brooklyn-based Ringo Studio designed this retail space in New York City for fitness brand Bala as a pastel-coloured "playground" containing giant replicas of its products. This skincare store, also in Hangzhou , was designed for Formoral by interiors studio Lialawlab on a theme of retro-futurism – meaning the future as envisioned in the past.

Reimagine 145
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The secret to getting inside a shopper’s head: the multi-dimensional shopper mission model

Mike Anthony

In reality, shopping is complicated and that means shopper missions are complex too. To understand that as a shopper, my mission might be more than just one brand. They force the brand team to recognize that the shopper mission is far bigger than their brand (in fact that the brand might not even be part of the mission at all!)