Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application
Hunton Andrews Kurth
MAY 12, 2022
First, be careful what you say in the press, in interviews, and in documents or tags that accompany your goods. Second, when advertising on social media, be careful about posting hashtags or other identifying branding without a “look for” statement. Second, raw sales figures, without context, carry little evidentiary weight.
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