Shopperations

FEBRUARY 7, 2024

Do you struggle with actualizing your shopper marketing events? When we engage with CPG clients, we find that actualization is often such a huge pain that some organizations don’t even attempt to do it. Well, you should feel good, at least you are trying.

Marketing 91

Marketing Engagement 91

Inside Retail

AUGUST 3, 2021

The elusive trifecta. As a veiled woman, I struggle to hit the elusive trifecta when I’m shopping: quality, suitability, and style. Retailers who make appropriate clothes, also need to know how to approach marketing effectively, so modest shoppers can find them quickly and easily without hours of rack sifting.

Shopping 246

Shopping Social Media Fashion Accessories 246

Inside Retail

JULY 27, 2022

Many now face the challenge of optimising and refining these capabilities, often in the face of investment shifting back to more traditional channels as shoppers return to pre-pandemic behaviours. This was followed by supply-chain modernisation (43 per cent) and marketing technology/data monetisation (38 per cent).

Perspective 130

Perspective Apparel Marketing Retail Sales 130