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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. What Is Retail Advertising? There are three primary types of retail marketing. Engage online with your audience.

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How to Price Your Product for a Successful Retail Launch

Retail Bound

Understand Your Target Market Knowing your target market is essential in pricing your product successfully. You need to understand their spending habits, income levels, and perceived value of similar products in the market. This can significantly impact your overall pricing strategy and profitability.

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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Retailers had already been using AI to a certain extent, but after a couple of years of “getting to know how it works” we’ve reached a point where its inclusion is something that can’t be ignored. Australian fashion retailer Cue is also leveraging AI-based personalisation to offer virtual styling services.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Singh also noted that Sugar’s target market likes to experiment and explore products from different brands to evaluate the best suited ones for their needs and requirements.

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The metaverse is coming to Hong Kong: Meta unveils its grand vision for the future

Inside Retail

Saskia Fairfull, an industry consultant, believes that Hong Kong and other cities such as Shanghai are leading the way in bringing together physical and digital shopping experiences as their customers are a lot more familiar with technology and smart devices. Evolution not revolution.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. See some traditional examples, as well as some next-generation visual merchandising techniques and strategies, in the sections below.).