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The power of Invisible PR in retail

Inside Retail

Tools such as mystery shopping, analysis of social media feedback, and customer journey mapping are indispensable in capturing the more subtle aspects of brand perception. By merging these varied data sources, retailers can acquire a holistic view of their Invisible PR presence and pinpoint areas for improvement.

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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. Inside Retail spoke with Marisa Bertha, Liquid Death’s senior vice president, to learn more about the brand’s unconventional approach to garnering consumer attention, its recent collaborations, and its long-term goals.

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Get to Know Robert Bruza – Retailbound’s Director of Business Development

Retail Bound

Many companies who are either just starting out, selling direct, or even on Amazon, don’t always understand the value and diversity of today’s multi-faceted retail channels. My goal this year is to create a broader awareness about the modern retail ecosystem and help young brands make better educated go-to-market decisions.

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5 Ideas to Hosting Deck Artists & Authors in Your Shop

Retailing Insight

D ivination decks remain a hot seller at metaphysical stores and are even available at national retail chains. To counteract lost sales from chains, your store benefits from your ability to offer a vast selection of decks for your customers to choose from. Post on all of the store’s social media and website.

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Brick & Mortar Remains King: The Value of In-Store Experiences

Parcel Pending

Clearly, the year 2020 was the year of e-tailing, e- shopping , and eCommerce with Digital Commerce 360 reporting that US “ retail chains will end the year with a collective 76.8% However, don’t write off brick and mortar retail stores yet. growth in eCommerce ” 1. The Value of Omnichannel Shopping Experiences.