Italy’s Geox is reinventing itself – and Asia is its new core
Inside Retail
APRIL 4, 2024
A journey that began with product adaptation is now advancing into store design, staff training and the embrace of sales channels like influencers and social media platforms that not so long ago might have seemed unimaginable for a conservative, traditional Italian shoemaker. “We Omnichannel is the only strategy for brands.”
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