Analysts say Adidas took too long to cut ties with Ye over hate speech
Inside Retail
OCTOBER 25, 2022
The announcement came after several days of mounting pressure on the sportswear brand to cut ties with the controversial celebrity, with whom it has worked on Yeezy-branded shoes and apparel since 2013. Staying silent was not the PR strategy to get Adidas out of this hole. But, it seems to be their default,” Porter said.
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