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Quadient and Decathlon Reaffirm Partnership on Parcel Lockers

Parcel Pending

Following a tender process, world sporting goods retail leader Decathlon has chosen Quadient to strengthen its omnichannel strategy and offer more delivery options to its customers. Quadient is pursuing its ambition to be a leader in open-network parcel lockers in key global e-commerce markets. Paris, May 3, 2022.

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Analysis: Why rethinking demographics leads to better segmentation

Inside Retail

Segmentation is core to many marketing functions. In fact, it is one of the first things we teach in undergraduate marketing courses, as part of the segmentation-targeting-positioning (STP) process we teach as an introduction to marketing strategy. I have experienced this personally multiple times recently.

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Building a ‘Bridge’ Between Brands and Retailers [Case Study]

Rose

Our new displays give a fresh curb appeal to our merchandising strategy. The display layout and graphics have simplified the consumer shopping experience by highlighting our new innovation items such as Blue Light Readers, Sun Readers and highlights our new sunglass merchandising hang cards.”. Director Club.

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