article thumbnail

Space Illumination

Retail Works Inc

The correct lighting will create an atmosphere that reflects your brand, showcases your products, and appeals to your target market – all helping to increase sales. Space Illumination will make or break your selling environment. 5) Lumen Output – it’s critical to get the light you need out of each bulb.

Space 52
article thumbnail

What Is Visual Merchandising?

Creative Displays Now

They target potential customers during the pivotal moments before they make a purchase. Target Market. A store’s interior design and layout significantly impact the types of customers it attracts and how these people make purchasing decisions. There’s no advertisement or branding that will appeal to everyone.