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Group buying, quick commerce and DTC: 5 e-commerce trends in Southeast Asia

Inside Retail

And as the e-commerce market in Southeast Asia has grown, so have demands from consumers for a highly personalised, integrated, one-stop-shop experience delivered seamlessly through multiple retail channels. Social commerce promises incredible potential driven by strong collaboration with influencers.

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Peloton and the City: Is all publicity good publicity?

Inside Retail

Peloton’s 2019 holiday ad featured a husband gifting his wife a Peloton bike for Christmas. In March 2021, Peloton CEO and co-founder John Foley posted a letter on the company website to inform readers of the death of a young child in an incident involving a Peloton treadmill. This raises the question: is all publicity good publicity?

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Peloton and the City: Is all publicity good publicity?

Inside Retail

Peloton’s 2019 holiday ad featured a husband gifting his wife a Peloton bike for Christmas. In March 2021, Peloton CEO and co-founder John Foley posted a letter on the company website to inform readers of the death of a young child in an incident involving a Peloton treadmill. This raises the question: is all publicity good publicity?

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How to Attract College Students Online

Parcel Pending

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. A virtual campus tour is your secret weapon for marketing to prospective students , especially for out-of-state or international students.

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How to Give B2B Trade Show Attendees What They Truly Want 

Trade Show Booth Companies - Trade Group

Trade shows are the workhorses of a marketing campaign in that they are both utilitarian and eye-catching, effective, reliable, and entertaining. Across the generations, B2B exhibitions ranked as the number one information source used to drive “B2B information and purchasing decisions.” That’s true for attendance, as well.

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15 Ways to Make Trade Shows an Absolute BLAST 

Trade Show Booth Companies - Trade Group

Social Media Wait, how is social media supposed to make trade shows fun? There are a lot of strategies for using social media to raise brand awareness and make trade shows more fun. Green screen at the 2019 PAX West gaming convention. Instagram activation at the 2018 E3 gaming convention.

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Analysis: Inside China’s ever-growing ‘he’ economy

Inside Retail

When it comes to the biggest markets in the world, in terms of consumers, China is at the top of the list. When it comes to brand marketing, particularly for gaming and electronic devices, it’s a common practice to choose celebrities, famous characters or do cross-branding that reflects the brand image and resonates with men.

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