Shopperations

MAY 9, 2023

Return on Investment, or ROI, is a metric that CPG marketers hear about a lot. Let’s demystify the ROI However, despite its ubiquity, its definition is often inconsistent or unclear.

Marketing 92

Marketing 92

Trade Show Booth Companies - Trade Group

OCTOBER 11, 2022

Everything you do, all of your marketing efforts – the ads, email campaigns, direct mailers, etc. – Naysayers may counter that many attendees are just window shoppers there to kick the tires. Download our white paper "Demystifying Trade Show ROI". A group of prospects gather around a to ask questions about product offerings. #1

Marketing 98

Marketing Engagement Other Strategy 98

Compliantia

MARCH 31, 2023

A merchandising plan is a detailed strategy or blueprint that outlines how you should select, manage, price, present, and promote the products at your store to elevate the customer experience, create the maximum ROI, boost your brand value, and optimize inventory levels. A recent study shows that 50% of retailers in the U.S.

Merchandising 93

Merchandising Planning Visual Merchandising Display 93

Parcel Pending

OCTOBER 26, 2023

Retail digital transformation is when retailers leverage technology, e-commerce, omnichannel marketing and Artificial Intelligence (AI) to drive operational efficiencies while offering a customer-centric approach to retail. With a mobile phone in the hands of virtually every shopper, competing merely on price also became outdated.

Customer Retention 52

Customer Retention Consumer Social Media Marketing 52

Parcel Pending

JUNE 24, 2021

How Retail Trends are Influencing Click and Collect. In fact, Target estimates that it costs an average of 40% less when shoppers pick up their orders curbside or in-store, compared with shipping from a warehouse 1. . How the Number Add Up in Favor of BOPIL. In-person shopping is not dead. Curbside Pick-up. 4 minutes 2.

Department Stores 52

Department Stores Customer Retention Consumer Shopping 52

Parcel Pending

JUNE 24, 2021

How Retail Trends are Influencing Click and Collect. In fact, Target estimates that it costs an average of 40% less when shoppers pick up their orders curbside or in-store, compared with shipping from a warehouse 1. . How the Number Add Up in Favor of BOPIL. In-person shopping is not dead. Curbside Pick-up. 4 minutes 2.

Department Stores 52

Department Stores Customer Retention Consumer Shopping 52

VMS

JANUARY 13, 2022

By analyzing shopper traffic and dwell impressions within various store departments, retailers will be able to enhance their strategic CPG brand partnerships by offering them valuable data to improve their merchandise placement and marketing promotions.

Location 52

Location Visual Merchandising Display Merchandising 52