Analysis: A Japanese retailer with Lofty overseas prospects
Inside Retail
MAY 15, 2022
Loft, a dubiously classified ‘home furnishings’ concept is an idea that should have travelled but hasn’t. And even in the smallish space it occupies in those locations, the range of merchandise is formidable. The name Loft inspires thoughts of furnishing an edgy urban apartment, but it turns out not to be very much like that.
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