No longer a “hot new thing”: Why AR shopping is here to stay
Inside Retail
OCTOBER 24, 2023
Located at 101 7th Avenue in Chelsea, “The ARt of Beauty” pop-up enabled attendees to virtually try on Pat McGrath Labs’ core products, such as the Mothership eyeshadow palettes, book makeup sessions with the brand’s official makeup artists, and enjoy product giveaways. .
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