Target’s wellness wave: Blume hit shelves amidst global health market surge
Inside Retail
FEBRUARY 1, 2024
Additionally, the company also revealed the launch of an online wellness destination on Target.com with ideas, products, meal inspiration, and company-exclusive deals shoppers can tag into and explore. That is when the idea to create a “functional beverage”, a drink with an additional layer of nutritional and health benefits, began to form.
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