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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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New stores, tailored suits: How Portugal’s Sacoor Group aims to grow in SEA

Inside Retail

Sacoor Brothers was the first brand to be formed under the group. It is a premium fashion lifestyle label built on the vision of adding elegance and quality to the luxury market. Customers can sip on coffee from the in-house Sacoor Cafe, enjoy live music and take advantage of complimentary tailoring services. Evolving tastes.

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Why teddy-bear brand Steiff sees a big opportunity to grow in China

Inside Retail

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

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Lululemon hits its stride in Asia amid ambitious global growth plans

Inside Retail

In 2021, Lululemon launched Like New, a re-commerce initiative that encourages customers to trade in gently used items in exchange for a gift card, and by 2025, the company aims for at least 75 per cent of its materials to be sustainable. “We Another important success factor for Lululemon is the tailored approach it takes to each market.

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The Best Account-Based Marketing Tactics  

Trade Show Booth Companies - Trade Group

As a result, B2B companies are investing in account-based marketing tactics to meet their buyers’ demands. Streaming platforms tailor their picks based on what subscribers are watching. However, traditional marketing does the reverse, creating content for the masses, then identifying potential buyers based on engagement.

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How retailers are racing to meet the needs of older online shoppers

Inside Retail

The Australia-based website offers fashion, footwear, homewares, garden, health, food, liquor and gifts, with brands and products selected by the Starts at 60 team to meet older shoppers’ needs. Let’s face it – this generation has run a household for decades, so some of the marketing stunts used on younger generations really fall flat here.”.

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“Redefining what it means to step foot in a toy store”: Toys R Us GM

Inside Retail

Under her mandate, the company continues to adapt its offerings to suit the diverse preferences and interests of its customers in the key markets of Singapore, Brunei and Thailand. “We We take great pride in prioritising the customer experience. This is only the beginning of Toys R Us’ transformation.