Inside Retail

FEBRUARY 21, 2024

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

Engagement 130

Engagement Layout Shopping Perspective 130

Inside Retail

MAY 23, 2024

Mystery shopping and observational research: Using mystery shoppers or conducting observational studies provides invaluable firsthand perspectives on the customer experience, revealing hidden challenges or excellence areas not evident through other means.

Social Media 273

Social Media Strategy Engagement Marketing 273

Inside Retail

MARCH 26, 2023

A nuanced perspective In terms of the Amazon and Panera partnership, Ladd feels this collaboration is a natural fit for Amazon. It has been stated that Amazon could be deploying its palm recognition payment services in locations such as sports stadiums, airports and other retail chains too. That’s false.

Location 130

Location Perspective Customer Engagement Expansion 130

Inside Retail

NOVEMBER 13, 2023

While Walmart is attractive from a consumer perspective with regards to necessary goods like groceries, when it comes to discretionary spending, shoppers may be more likely to visit retailers like Target, which offers more aesthetically pleasing merchandise, such as the kind sold through its high-low brand collaborations.

Display 246

Display Light Merchandising Perspective 246