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How technology can drive meaningful engagement between store staff and shoppers

Inside Retail

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

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The power of Invisible PR in retail

Inside Retail

By merging these varied data sources, retailers can acquire a holistic view of their Invisible PR presence and pinpoint areas for improvement. From training employees to optimising the store layout, every facet of the retail environment must resonate with the brand’s core values and ethos.