Beauty dupes are all the rage, but are they ethical? It’s complicated
Inside Retail
AUGUST 16, 2023
As a result, beauty consumers, in particular, are searching for ways to try the hottest products, for a fraction of the price. After a product launches – receiving rave reviews, driving demand and celebrity endorsements – the next wave of the PR life cycle generally shifts to searches for the ultimate dupe. Can a dupe be too good?
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