Sat.Jul 23, 2016 - Fri.Jul 29, 2016

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Digital retail trends – the gamification of retail stores?

Barber Design

As discussed in our previous article earlier this week , the phenomenal success of the new location-based Pokemon Go smart phone game has captured the public’s imagination like no other. It has drawn people out of their homes to play in the streets – as they chase those elusive Pokemon through parks, down the high street and into retail stores.

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Digital Retail marketing – how can Pokemon Go entice shoppers into bricks and mortar stores?

Barber Design

Regular readers of our blog will know that we like to keep abreast of the latest trends in digital retail marketing and retail technology. And unless you’ve been hiding in a cupboard then you’ll know that last week the UK was the latest country to be hit by the Pokemon Go game craze. As soon as we downloaded the free mobile game onto our phone and started playing we immediately thought about the implications of this type of technology for retail.