Quarter 20

SEPTEMBER 27, 2017

Normal. 0. false. false. false. EN-US. X-NONE. X-NONE. When we look at how retail strategy has changed in the last 20 years, the transition has been remarkable. Customers order from their phones, quickly compare prices and features online, and are constantly barraged with targeted marketing based on the choices they make online. No one can deny the success of online selling, yet retail remains a constant.

Design 52

Design Engagement Target Market Display 52

Barber Design

SEPTEMBER 25, 2017

Next month we’re off on our annual pilgrimage to the TFWA World Exhibition and Conference in Cannes. This Duty Free and Travel Retail Summit presents us with the chance to showcase our talents to a prestigious selection of premium brands in an industry-wide forum along with the chance to network with many key influencers and decision makers in the travel retail industry.

Other 52

Other Location Planning Design 52

Barber Design

SEPTEMBER 15, 2017

This week we are very excited to announce Barber Design’s first overseas premises with the opening of our Madrid office in Spain. Located in Barrio de Salamanca, in amongst some of Madrid’s most interesting high street fashion stores, the aim of our new office is to strengthen our presence in continental Europe whilst opening up new potential markets in Europe and Latin America.

Interior 52

Interior Display Concept Planning 52

Barber Design

SEPTEMBER 11, 2017

This summer we visited Salcombe in Devon where we went to the original Jack Wills store and felt inspired to tell you more about their extraordinary brand success story. The very first store opened in a tiny retail space in 1999. The aim of the brand was to encapsulate University Life into a branded set of clothing, with the slogan ‘University Outfitters’.

Fashion 52

Fashion Retail Space Space Marketing 52

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Quarter 20

SEPTEMBER 7, 2017

It’s no secret that the last few years have challenged brick and mortar stores to compete in a way that makes them more compelling or at least increasingly integrated into their online retailer competition and counterparts. In this way, we see traditional retail store environments looking for creative, highly experiential retail design environments that make visiting in person a worthwhile experience for consumers.

Design 52

Design Visual Merchandising Design Trends Texture 52