Why short-term data alone won’t cut it for retailers in 2024
Inside Retail
FEBRUARY 5, 2024
But 10 years later, advertisers are falling back into old habits ditching long-term brand-building efforts to purely focus on activation campaigns that deliver sales in the short term. per cent in 2023 (versus 2022), a figure that hasn’t been widely recognised. The book sent shockwaves through the industry.
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