Can Nike stay on top of China’s activewear boom?
Inside Retail
JANUARY 16, 2024
In the month before the Shanghai Marathon, Nike hosted a tour of the country for Eliud Kipchoge, a legend in the sport and the first human to run the marathon in under two hours, in Vienna in 2019, wearing the Nike Zoom Alphafly. Fitness has gone mainstream Does Nike want a lot more people to run in China? Net income was US$1.6
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