The big business of Barbie: how the 60-year-old brand is taking over retail
Inside Retail
AUGUST 7, 2023
In 2018, the company introduced its ‘role models’ range, which celebrates diverse, high-achieving women. If you’d asked me 10 years ago if I’d want my daughter playing with Barbies, I would’ve said no, but now I have a 3-yearold and the way the brand is now, I’m actually happy with it,” Kelly said. Source: Mattel.
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