The big business of Barbie: how the 60-year-old brand is taking over retail
Inside Retail
AUGUST 7, 2023
The relationship between Barbie and fashion came full circle in 2014, when “Jeremy Scott for Moschino did a Barbie collection and sent his models down the runway in Barbie pink with huge blonde hair,” Brayshaw said. Barbie herself is the ultimate fashion model.” Source: Mattel.
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