Australian label Princess Polly opens its first physical store in the US
Inside Retail
SEPTEMBER 10, 2023
Australian fast-fashion brand Princess Polly has expanded in the US opening a flagship store in Los Angeles. Established in 2005 by husband-and-wife team Wez and Eirin Bryett, the Gold Coast brand sells on-trend women’s clothing for predominantly Gen Z consumers. Since its entry online in 2019, the company says US sales have made up the majority of its revenue.
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