Retail Focus

APRIL 2, 2024

Retailers have been using visual merchandising and props to draw in customers for as long as shops have been open. Of course, anyone can dress and display mannequins around the store or put together window displays; the real questions is how can you use the latest materials to stand out from the competition?

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Retail Focus

FEBRUARY 6, 2023

To meet the needs of the industry, EuroShop 2023 has been structured into eight clear experience dimensions, providing an even more visitor-oriented offering, synergies between different dimensions, and more hall space for strongly growing areas such as retail technology or refrigeration. 2014 EuroConcept hosts new Lighting Designers zone.

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Rose

MARCH 24, 2020

Pose the question “what is visual merchandising?” to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. The Art & Science of Visual Merchandising & Customer Experience.

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Frank Mayer

MAY 27, 2022

Enter point of purchase displays. POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions. End Cap Displays. End cap displays are located at the end of an aisle, facing a highly trafficked walkway in a store.

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VMS

FEBRUARY 4, 2022

1 Retail Trade Fair, held every three years in Düsseldorf, Germany. in-store asia 2022 will not only bring together all the leading providers of solutions especially for the retail industry from India, but also international companies looking to gain access into India’s ever-growing retail market.

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CAAD

APRIL 27, 2022

Telling a story that the customer can understand and perceive is one of the most common marketing resources, to which storytelling and visual merchandising give a new dimension. Everyone is aware of the importance of storytelling in the retail sector, but how many good examples can we find today? . © Copyright.

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CAAD

NOVEMBER 9, 2022

It is essential to invest in good lighting , in line with the rest of the shop design. It is one of the best places to display inspirational messages and to convey your commitment to sustainability. It encourages customers to use social media , as it is a fundamental element of retailer marketing.

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