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What’s new in visual merchandising?

Retail Focus

Retailers have been using visual merchandising and props to draw in customers for as long as shops have been open. Of course, anyone can dress and display mannequins around the store or put together window displays; the real questions is how can you use the latest materials to stand out from the competition?

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A Complete Guide to Point of Purchase Displays

Frank Mayer

Enter point of purchase displays. POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions. End Cap Displays. End cap displays are located at the end of an aisle, facing a highly trafficked walkway in a store.

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EuroShop 2023 Preview

Retail Focus

One of the key dimensions of EuroShop 2023 is Shop Fitting, Store Design & Visual Merchandising, which is the heart of EuroShop and its largest dimension. The focus will be on sustainable energy solutions and intelligent lighting management. 2014 EuroConcept hosts new Lighting Designers zone.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Pose the question “what is visual merchandising?” to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. The Art & Science of Visual Merchandising & Customer Experience.

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In-Store Asia  to  be Held in Mumbai, June 29 – July 1, 2022

VMS

1 Retail Trade Fair, held every three years in Düsseldorf, Germany. in-store asia 2022 will not only bring together all the leading providers of solutions especially for the retail industry from India, but also international companies looking to gain access into India’s ever-growing retail market.

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Storytelling in retail design

CAAD

Telling a story that the customer can understand and perceive is one of the most common marketing resources, to which storytelling and visual merchandising give a new dimension. Everyone is aware of the importance of storytelling in the retail sector, but how many good examples can we find today? . © Copyright. YUUUUNSTUDIO.

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“A big vote of confidence”: Why Walmart’s store upgrades are key

Inside Retail

The endeavour cost over US$500 million dollars and saw Walmart implement a number of upgrades, including updated interiors with new paint and flooring, renovated bathrooms, LED lighting, and new signage to make it easier for shoppers to navigate stores. However, not everything has been coming up roses for the mass retailer.

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