Retail Focus

APRIL 2, 2024

Retailers have been using visual merchandising and props to draw in customers for as long as shops have been open. Of course, anyone can dress and display mannequins around the store or put together window displays; the real questions is how can you use the latest materials to stand out from the competition?

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CAAD

MARCH 11, 2024

Visual merchandising is an essential discipline in the world of retail. Responsible for creating engaging visual experiences at the point of sale to influence consumer behavior and improve sales. What is visual merchandising? Visual merchandising goes beyond simply placing products on shelves.

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Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience.

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Frank Mayer

MAY 27, 2022

Enter point of purchase displays. POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions. End Cap Displays. End cap displays are located at the end of an aisle, facing a highly trafficked walkway in a store.

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Retail Focus

SEPTEMBER 17, 2023

Brands then tell a story that their consumers can engage with. In today’s society, people are more likely to share their displays and photographs outside their stores. It is believed that it’s important for retailers to carry brands that have a design aesthetic ensuring their products are both attractive and successful.

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Inside Retail

NOVEMBER 13, 2023

As Neil Saunders, managing director and retail analyst at GlobalData, told Inside Retail , “Having produced a string of good numbers over the past few years, Walmart is currently one of the stars of the retail market.” However, not everything has been coming up roses for the mass retailer.

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Retail Focus

FEBRUARY 6, 2023

To meet the needs of the industry, EuroShop 2023 has been structured into eight clear experience dimensions, providing an even more visitor-oriented offering, synergies between different dimensions, and more hall space for strongly growing areas such as retail technology or refrigeration. Materials & Surfaces will be displayed in Hall 13.

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