Hunton Andrews Kurth

MAY 12, 2022

Trade dress is a sub-category of trademarks traditionally reserved for product packaging. However, it can also include product design itself if the design elements claimed are distinctive and allow the consumer to recognize a single source as the producer or seller of the goods.

Advertising 106

Advertising Social Media Consumer Fashion 106

Inside Retail

AUGUST 24, 2023

We have four key principles that we will not compromise on, even as we grow: Australian manufacturing, sustainability, quality and a fair price – buying Australian doesn’t have to mean a designer price tag. We had to organise fit tests and pattern adjustments with our designer on Zoom. We don’t want to rush into anything.

Fashion 130

Fashion Concept Pattern Curate 130

Barber Design

NOVEMBER 11, 2019

This month we are taking a look at 17 inspiring jewellery shop designs, in the first of a new series of blog posts exploring how different retail sectors use distinct strategies in both their retail interiors and their approach to customer experience design. What makes these jewellery store designs successful?

Shopping 52

Shopping Design Boutique Interior 52

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Don’t Hide the Price Tag. Keeping Things Fresh. Disabled mannequins.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64