How UEFA’s Euro 2024 identity represents the “real-life variety” of football fans
Design Week
OCTOBER 15, 2021
Creative agency VMLY&R designed a flag-inspired logo, launch video, and bespoke typeface for the identity. “Past tournaments’ brand identities have celebrated host countries or, in the case of 2020, the idea of unity across borders in Europe through bridges imagery ,” he says.
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