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Ikea launches AI-powered mixed-reality experience

Inside Retail

Ikea Australia has launched Ikea Kreativ, a free mixed-reality experience powered by AI that provides customers with a simple and intuitive method to design and rethink their living environments.

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Honesta launches with an irreverent take on home furnishings

Design Wanted

Unveiled as part of 5Vie during Milan Design Week, the Italian brand makes its debut with a focus on craftsmanship, raw materials and masterful processes. It helps that Honesta, which is a sister brand to Italian craft master Rawood, has employed the help of international designer Matias Sagaria to help make waves with its first collection.

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Biryani instead of meatballs: Here’s Ikea’s recipe for success in India

Inside Retail

From delicious biryanis to free breakfasts and vertical storage solutions to cooking pans, Ikea’s 8,000-strong inventory is painstakingly designed to satisfy the local needs. We’re still in the nascent stages in terms of home furnishing category,” Kavitha Rao, India’s chief commercial officer told Inside Retail.

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2XL Home offers exchanges for damaged furniture

Design Middleeast

2XL Home , one of the region’s leading home furnishing retailers stands in solidarity as the UAE continues to recover after a record-breaking recent storm. The ethos at 2XL Home isn’t just about furnishing homes; it’s about fostering a sense of community and understanding the challenges faced as a whole.

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Al-Futtaim IKEA drops prices of over 2500+ of its most loved products; giving customers access to affordable home solutions

Design Middleeast

In a remarkable move, the Swedish retailer has proactively dropped prices on over 30% of its most beloved products without compromising on the quality or design, setting IKEA apart from competition. It firmly believes that creating a functional home should not be considered a luxury for anyone.

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Analysis: A Japanese retailer with Lofty overseas prospects

Inside Retail

The reasons for the appeal of Japanese retailers are easy to understand: they have good store designs, often with small footprints that make tidy, efficient use of space without appearing cluttered. Loft, a dubiously classified ‘home furnishings’ concept is an idea that should have travelled but hasn’t.

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Braehead welcomes host of new brands

Retail Focus

Renowned fashion and home furnishings retailer, Laura Ashley, has recently opened a new section in Braehead’s NEXT Home store, selling a range of furniture and homeware products. The brand has taken over 2,500 sq ft of space and the offer is the first for any NEXT in Scotland. 1,000 sq ft space.