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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

The first was that switching to this new interactive campaign design from their old questionnaire format helped them achieve a much higher participation rate than usual. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store.

Strategy 230
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Jorge Diego Etienne on #WFH to designing for Mexico and the rest of the world

Design Wanted

We spoke to industrial designer Jorge Diego Etienne as he approaches ten years of designing and telling stories through objects. When it comes to design, Jorge Diego Etienne seeks to create lasting impact within a critical and global perspective. How did the journey for your industrial design studio begin?

Design 98
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In the process of design with Sukwoo Lee, founder of SWNA

Design Wanted

Embracing the third dimension all along the design process became the key for SWNA to deliver meaningful objects, environments and strategies. How many times as designers do we hear about ‘human-centered design’? Let’s take the example of Seoul-based SWNA, established as a design office by Sukwoo Lee in 2009.

Design 98
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Fine Print – May 2021

Retailing Insight

Explore the key lifestyle inhibitors to mental wellness and find sound solutions in the form of herbs, foods, aromatherapy, homeopathy, breathwork, yoga, connecting with nature, hobbies, and therapies such as acupuncture, reiki, massage, and CBT. Publication Date: May 2021 I ISBN: 9780744033694 I Pages: 256.

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VMSD’s 2021 Designer Dozen: Future Proofing

VMS

That’s why in 2012 we created VMSD’s annual Designer Dozen awards program to recognize retail’s rising stars, ages 35 and under, who are making their mark on an industry that is poised on the cusp of reinvention. It’s our honor to introduce the exceptional winners of VMSD’s 2021 Designer Dozen awards. Paul Rivera, Courtesy of Gensler.

Design 98