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How L’Occitane’s Dr Vranjes Firenze aims to grow in Australia and beyond

Inside Retail

These acquisitions reflect the group’s strategy for building a geographically balanced brand portfolio of premium beauty and fragrance brands. The brand is selective in choosing partners with which to create aligned ranges and enter new markets. Its work with premium Australian department store chain David Jones is an example of this.

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What Is Visual Merchandising?

Creative Displays Now

It’s a crucial strategy to make your products stand out in a competitive retail space. This practice took off in the 19th century after department store window displays became popular. The initial focus was to attract customers into the store. Since then, the market has become saturated with competition.

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Types of Retail Store Layouts

Creative Displays Now

Choosing the right store floor plan can have a profound effect on the way customers navigate the store, interact with your merchandise and whether they decide to purchase any products. The structure of store design is highly influential in the customer experience. Why Does the Layout of a Store Affect Product Sales?

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Navigating the what, when, where and how of personalisation

Inside Retail

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. The essence of personalisation Picture a scenario, you’re in a department store.

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